How to Lose Friends and Alienate People on Facebook

People ask me: Are you on Facebook? with a furtive look, as if inquiring whether I surf the ‘net for porn. What do you make of it, they ask? They don’t get it, they say, quizzically. They are suspicious of it, paranoid. Like it’s going to suck their blood. Steal their souls. At the very least, expose them to the scrutiny of anonymous others from all quarters of the online universe. And lead to their eventual undoing.

Whatever…

Exposure is what Facebook is all about, I say. To complain about it is like going to a…