A New Model for Treating Addiction

Feelin’ good, feelin’ good, all the money in the world spent on feelin’ good. — Levon Helm, Feelin’ Good

Everyone wants to feel good. Humans instinctively seek pleasure, joy, happiness, bliss, or at least the absence of physical and emotional pain. It’s basic to our humanity. Sigmund Freud codified it as the “pleasure principle.” It animates our lives.